A company website is one tool for introducing a business. After receiving an approach, a prospective client may also use it to learn about the company, so it is important that they can easily understand the offering and find contact details. GLOBEFOX considers these aspects from a client acquisition perspective.
A layout that adapts to different screen sizes helps people find their way. Text should be readable on mobile, buttons easy to use and forms clear.
When organising content, it is worth starting with the client's questions: what problem does the business solve, who is the service for and how does cooperation begin? Clear headings and specific descriptions make navigation easier.
Images and animations can support the message, but should not hide important information. Readable fonts, consistent colours and a clear layout help keep the offering at the centre of attention.
Getting in touch should be simple. Prominent contact details or a short quotation request form show the next step. Visitors should also know what kind of response to expect after their enquiry.
GLOBEFOX supports partners with multilingual B2B client acquisition, marketing materials and language services. The website is part of the sales process: targeted outreach, discussions and follow-up add the personal connection.